Press Release - Rae Sremmurd.
In January 2019, Sugar Club Phuket hosted arguably America’s hottest Hip Hop export today, Rae Sremmurd.
This was more than a high-spirited stop-off on a sun-kissed island, it represents a seminal moment in the relentless march of the Hip Hop genre that continues to crush popular markets globally, fusing an inspired connection between East & West.
Brothers Swae Lee & Slim Jxmmy made the most of their visit to Thailand’s sea-side jewel: rumoured to be working on a new album at their resort, they found time to celebrate both Jxmmy’s birthday (he “caked” himself in prankster fashion) and Swae’s fresh release (ranking #1 on Billboard) aboard an exclusive, luxury yacht-party cruising the Andaman.
On the big night, dense crowds lined up outside our sold-out club in anticipation, while the atmosphere surrounding the stage surged to flash-point as the superstars took time for selfies & banter with devoted supporters.
Mid-way through the show, Thai fans handed a live sunflower to Swae Lee during his Billboard hit, “Sunflower”. Spontaneously fixing it in his hair, he delighted the crowd further by performing the rest of the show with it; later tweeting: “It’s a look; I want 10,000 sunflowers at the shows”.
With the entire club whipped into frenzy by Swae Lee and chanting “Sremm Life!”, the duo effortlessly transitioning into a fresh rendition of “Guatemala” from their latest album SR3MM. Predictably, the hour-long performance wasn’t enough, but still the brothers didn’t disappoint and the floor exploded again as they returned to the stage for a 20 minute encore.
There can be little doubt that this sensational booking established a whole new level of recognition for Hip Hop in Phuket, Thailand and Asia beyond. And Sugar Club Phuket is proud to be breaking new ground with a feature-packed schedule of truly world-class entertainment, boldly wearing the slogan: WE OWN HIP HOP.